Privacy Policy

What data we collect

Information you give us

• Identity and contact details — name, email address, phone number, billing and delivery address.
• Order information — the products you buy, order value, order history and any messages you send us.
• Payment-related information — your payment is processed by our third-party payment providers. We do not store full card numbers on our servers; we receive confirmation of payment and limited details (such as the last digits and card type) needed to manage your order.
• Account details — if you create an account, your username and password (stored encrypted).

Information we collect automatically

• Technical and usage data — IP address, browser type, device information, pages viewed and how you interact with the site, collected via cookies and similar technologies.

How we use your data and our legal bases

• To perform our contract with you — processing and delivering orders, handling payments, returns and warranty claims, and providing customer support.
• Legitimate interests — preventing fraud, securing our site, improving our products and service, and responding to your enquiries.
• Consent — sending marketing emails (where you have opted in) and setting non-essential cookies such as analytics. You can withdraw consent at any time.
• Legal obligation — keeping tax, accounting and consumer-law records.

Cookies and analytics

We use cookies to make the site work, remember your cart and preferences, and understand how the site is used. Cookies fall into broad categories:

• Essential cookies — required for the cart, checkout and security. These cannot be switched off.
• Preference cookies — remember choices such as currency or region.
• Analytics cookies — help us measure traffic and improve the store, for example through analytics providers such as Google Analytics. These run only where permitted.

You can control or delete cookies through your browser settings. Blocking essential cookies may stop parts of the store from working.

Who we share your data with

We share personal data only as needed to run the store, with processors who are bound to protect it:

• Payment providers — to take and secure payments.
• Suppliers and fulfilment partners — because our products are dispatched directly by overseas suppliers, we share the name, delivery address and order details needed to pack and ship your order.
• Couriers and postal carriers — to deliver your order and provide tracking.
• Technology providers — hosting, email, analytics and customer-support tools.
• Authorities and advisers — where required by law, or to establish, exercise or defend legal claims.

We do not sell your personal data.

International data transfers

Because we work with suppliers and service providers located outside the European Economic Area (EEA), your order data may be transferred internationally to fulfil your purchase. Where we do this, we put appropriate safeguards in place, such as the European Commission’s Standard Contractual Clauses or transfers to countries recognised as providing adequate protection.

How long we keep your data

We keep personal data only as long as necessary for the purposes above. Order and transaction records are kept for the period required by tax and accounting law; account and marketing data are kept until you close your account or withdraw consent; support messages are kept for a reasonable period to handle follow-up queries.

How we protect your data

We use technical and organisational measures including encrypted (SSL) connections, access controls and reputable service providers. No method of transmission over the internet is completely secure, but we work to protect your data and to notify you and the relevant authority where the law requires it.

Your rights

Subject to applicable law, you have the right to:

• Access the personal data we hold about you.
• Have inaccurate data corrected.
• Request erasure of your data (“right to be forgotten”).
• Restrict or object to certain processing.
• Receive your data in a portable format.
• Withdraw consent at any time, where processing is based on consent.
• Lodge a complaint with your local data-protection supervisory authority.

To exercise any of these rights, email us at [email protected]. We will respond within the timeframe required by law.

Children

Our store is intended for adults. We do not knowingly collect data from children. If you believe a child has provided us with personal data, contact us and we will delete it.

Changes to this policy

We may update this policy from time to time. The current version always appears on this page; please check back periodically.

Contact us

For any privacy question or request, contact Modern Trade LLC at [email protected], or write to us at 30 North Gould Street, Sheridan, WY 82801, United States.